marketing technology news
Airmeez Deploys SoundHound
Airmeez announced they will be working with SoundHound AI, Inc. technology to bring a seamless conversational AI experience to software-as-a-service intelligent virtual assistant, notification and customer engagement solutions. Intelligent Virtual Assistants (IVAs) are AI-powered assistants that achieve the purpose of interactions while generating personalized responses by combining analytics and cognitive computing based on individual customer information, past conversations, and location. SoundHound's advanced voice AI will now be deployed through Airmeez offerings, which include a customer communications platform as a service for building custom IVA, notification and other communication solutions using a no-code drag-and-drop design tool. This voice-enablement will allow callers to interact with Airmeez applications, providing award-winning accuracy of intent detection, convenience and cost savings in healthcare, government, education and other markets. SoundHound's proprietary Speech-to-Meaning system will allow Airmeez to deliver a faster and more positive caller experience, an improved efficiency of call centers, and reduce staffing challenges and costs for their customers.
Timekettle to showcase HybridComm Translation Technology
As the pioneer of translator earbuds, Timekettle has transformed the world of cross-language communication since its existence in 2016. HybridComm is what makes Timekettle competitive on the market. It subverts the shackles of conventional translation products by adopting an entirely different technical structure to advance our product in speech processing, simultaneous interpretation, and AI translation. "I believe the significance of a great translation product lies beyond the technological advancement of one company over another; it is the whole interaction experience between people of different cultural and language backgrounds that fames Timekettle product great." That's why Timekettle has invested massively to develop the world's first simultaneous translator earbuds WT2 Edge with the core technological advantage HybridComm technology, empowering cross-language communication with a complete hands-free, natural and fluent experience.
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Getting Ahead of the Cookie Curve Using AI Relevance Tools
So much has changed in the past two years about the retail space, including customer expectations and demands from retailers. In an analog world where a consumer will walk into a physical store for their shopping needs, whether they are on a mission for a specific item or going in for inspiration, what they expect is that they'll find what's relevant to them – often with a knowledgeable store associate to guide them. Now, in e-commerce, 90% of consumers expect the online experience to be equal to if not better than the in-store experience. This means finding what they need quickly and consistently each time they go to an online retail destination. Without a physical store associate to provide them with guidance, retailers can utilize technologies and advanced search platforms that allow consumers to easily and efficiently navigate, and discover what they need.
- Retail > Online (0.69)
- Information Technology > Services > e-Commerce Services (0.36)
Top AI and ML Trends to Keep a Tab on and Why
Since the pandemic, we have seen significant growth in artificial intelligence (AI) and machine learning (ML) and they will continue to stride along the path of disruption. AI and ML will be as significant as fire or electricity; in fact, maybe even more. We are already observing the potential of AI from the way it has been used to explore space, support cancer treatments, and tackle climate change. As of now, it is difficult to imagine the impact of AI on the world in the next decade, but one thing is sure; key developments are bound to happen and we need to keep our eyes and ears open. As we saw the emergence of AI and ML, people feared them as they thought the technologies will replace the human workforce.
WNS Recognized as a 'Leader' in AI and Analytics & Social Media
WNS, a leading provider of global Business Process Management (BPM) solutions, announced that it has been recognized as a'Leader' in AI and Analytics, and Social Media for CX Services in the ISG Provider Lens 2022 Global Contact Center Customer Experience Services report. WNS' leadership position in AI and Analytics has been attributed to WNS Triange (the company's Data, analytics and AI practice); proprietary technology ecosystem and strategic partnerships; and WNS EXPIRIUS, a proprietary framework that enables clients to optimize analytics-driven, intelligent omni-channel conversations with customers. WNS' 'Leader' position in Social Media CX Services is driven by its robust social media practice capable of handling up to 85 million online conversations at 85 percent accuracy; a comprehensive social media product suite for everything from social listening to advanced analytics; and WNS EXPIRIUS Social, which leverages intelligent automation to deliver heightened customer experience. "We are delighted to be chosen as'Leader' across Social Media, AI and Analytics for Customer Experience – two areas where WNS has made considerable strategic investments over the past several years. Our robust CX practice is built on a foundation of intelligent analytics, Artificial Intelligence and automation to address the entire customer engagement journey. Our clients leverage WNS' advanced digital solutions to create unique experiences that drive new revenue streams and deep customer loyalty," said Keshav R. Murugesh, Group CEO, WNS.
Some of the Biggest AI in Marketing Trends
Artificial intelligence has already changed the way businesses communicate with customers and how marketing plans are implemented. It's impossible to forecast what the future holds in such a fast-changing world, but there are some things as to what we might expect in the near future… The significance of artificial intelligence and its following components has long been recognized. AI is viewed as a tool and method for making the world around us a better place. These machines can speed up your operations and processes while maintaining precision and accuracy, which makes AI a helpful and crucial instrument. AI technologies and apps are not only relevant to our general and daily lives but also make the world a place that is free from errors through their easy and everyday ways.
NT CONNECT Launches News Aggregator App
NT CONNECT, an international technology developer, announces the launch of its news aggregator application, NOOZ.AI, which features an AI-powered language analysis engine whose purpose is to bring transparency to the polarizing bias found in today's news media. This service aims to keep readers mindful of the news media's influence before reading an article. Authors or journalists tend to lean toward a particular bias--often without the reader's knowledge. By knowing the author and news source's historical bias, consumers can examine the article with a more objective mind and resist being manipulated to think in a certain way about any particular subject. NOOZ.AI is comprised of four key pillars.
How Brands Can Drive Personalization at Scale
In year three of a global pandemic, consumers want businesses to be more empathetic. In response, brands are aligning more closely to changing consumer preferences. To deliver a superior customer experience, we see several B2C brands investing in technologies that enable personalization. But, doing this at scale, with millions of consumers, is quite a challenge. Conversational AI helps brands navigate this.
VICUNA Metaverse, Digital-Life Experience Like Never Before
OSTD is a UAE-based licensed technology company that has launched a multidimensional project, VICUNA, which will bring real-life experiences in e-commerce. The project has been introduced with a vision to solve prevalent issues of e-commerce platforms to enable a better experience. Scheduled for release in the fourth quarter of 2022, the VICUNA ecosystem offers users VINA FitNet, which uses modern technology to allow online buyers to try a product on their virtual selves before buying it and earn by any action related to perfume/fashion industry. The VR with smell further enhances the shopping experience. The platform features buyers, sellers, and reviewers who will have the opportunity to earn through their participation in multiple activities happening on the VICUNA FitNet.
- Information Technology (1.00)
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mPhase Names Machine Learning Expert Charles Martin
The board will consist of independent advisors with specific skills and contacts in areas of importance for the ongoing development of the mPower suite of mobility services. Charles Martin is considered a leading figure across multiple technology disciplines, with an established track record in machine learning, deep learning, data science, and AI software development, complemented by extensive domain experience in Natural Language Processing (NLP) for Search Relevance (as well as Text Generation and Quantitative Finance). Highly sought after in the software development field, he has personally developed and implemented machine learning (ML) systems at companies including Roche, France Telecom, GoDaddy, Aardvark (Google), eBay, eHow, Walmart, Barclays/BGI, and Blackrock. Much of his recent project work has been done under his advisory firm, Calculation Consulting, which he founded in 2010 to provide data science, machine learning, and deep learning solutions. He has also served as both a consultant and FTE distinguished engineer at GLG, a prestigious international consulting firm, where he developed AI methods for the search and recommendations platform.